Known for its secret lineup and undisclosed venue format, TWKTK builds anticipation by keeping artist identities and event locations under wraps until the reveals. The festival places the experience at the centre of its format, combining music, technology, immersive installations and audience participation.
Launched in 2023, TWKTK introduced what Emergence describes as India's first 100% hologram live concert experience in 2024. Since then, the festival property has incorporated 3D holographic visuals, projection mapping, advanced lighting, lasers and immersive stage production into its events.
For the 2026 Halloween editions, the organisers planned performances by more than 10 Indian and international artists. The Delhi edition featured a two-stage format, while Bengaluru brought the festival's holographic production and immersive entertainment elements to the city.
Beyond music, the festival experience includes Halloween-themed installations, roaming performers, interactive games, face painting, temporary tattoos, photo installations, merchandise and curated food and beverage offerings. Premium and VVIP hospitality options are also part of the format.
The Mumbai edition, planned for the end of December, is expected to feature a two-stage festival format with international and Indian artists, large-scale production, visual effects and interactive experiences.
A separate event listing indicates December 31, 2026, as the scheduled date for the Mumbai New Year's Eve edition, with the venue yet to be announced.
TWKTK's growth has also received industry recognition. In 2026, the festival won seven awards across WOW Live Awards and WOW Awards Asia.
At WOW Live Awards, it received Gold for Live IP of the Year and Stage & Production, along with Silver awards for Digital Marketing and Technology. It also secured three awards at WOW Awards Asia, including one Gold and two Silver.
Speaking about the festival's vision, Akash Mahesh Kothari, Founder, Emergence, said, “TWKTK was created with a vision to redefine what audiences expect from music festivals in India. We wanted to build something where the experience itself becomes the biggest attraction, combining music, innovation, technology and unforgettable moments. Our ambition is not just to bring international standards to India but to create homegrown entertainment properties that can eventually compete on the global stage.”
Beyond TWKTK, Emergence, through its artist management and entertainment division Prodigy Talents, is also exploring opportunities to bring international A-list artists to India, including performers who have not previously toured the country.
The company is looking at developing large-scale tours supported by international-standard production and experiences tailored to Indian audiences.
Founded by Akash Mahesh Kothari, along with co-founders Vidhanth Jain and Rachit Desai, Emergence operates across original entertainment IPs, music festivals, artist management and experiential productions. Its portfolio includes TWKTK, Rang Utsaav and Prodigy Talents.
With its 2026 India tour, TWKTK is looking to expand its presence across key entertainment markets while developing a festival format that combines music, technology and audience-led discovery.
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